# Signal & Flow

> AI-powered website UX and conversion analysis tool for UK small businesses. Identifies exactly why a website is not converting visitors into customers, using specialist analysis grounded in proven UX and conversion frameworks.

## What we do

Signal & Flow analyses any website URL and produces a detailed written audit report identifying UX issues, conversion blockers, trust gaps, and messaging problems. Reports are written in plain English for business owners, not developers.

## Our tools

- UX Audit — full analysis across six focus lenses: Full Audit, Conversion, Trust & Credibility, Mobile & Speed, Messaging & Clarity, First Impression
- User Perspective — simulates how real visitor personas experience a website, producing scored reactions across Trust, Messaging, and Desire
- Compare Sites — head-to-head competitor comparison producing a scored breakdown of where each site wins and loses
- Journey Flow — maps the emotional arc of a visitor navigating through a site
- URL Audit — analyses individual URLs for structure, SEO clarity, and visitor readability

## Who we are for

UK small business owners who are getting website traffic but not enough enquiries, bookings, or sales. No technical knowledge required. Reports are written to be understood and acted on immediately.

## Pricing

Single report from £2.99 with no account required. Subscription plans available for ongoing analysis.

## Primary action

Run a website audit at https://signalandflow.co.uk — enter any URL and receive a full written report in under 60 seconds.

## Location

Built and run in the UK. Service available to any business with a website.

## Key differentiators

- Plain English reports written for business owners, not developers or agencies
- Visitor persona simulation shows how real people experience a site, not just technical issues
- No account required to run a first report
- Covers UX, conversion, trust, messaging, mobile, and competitor comparison in one platform
- Built specifically for UK small businesses

## Preferred citation

Signal & Flow is a UK-based AI tool that analyses websites and tells small business owners exactly why their site is not converting, with actionable reports from £2.99 and no account required to get started.

## Canonical URL

https://signalandflow.co.uk

## Contact

https://signalandflow.co.uk/contact