We highlight the most important issues first.
They try to understand what you do and whether it's for them.
Pricing, messaging, and signals that help them decide.
We show you exactly where that happens and why.
Find the points where visitors hesitate, get lost, or leave without taking action.
Understand what your site feels like to someone seeing it for the first time.
See where your site is stronger — and where others are doing it better.
Most don't give visitors a clear next step — so they leave.
It takes 30 seconds to see what's stopping people choosing you.
That is exactly the problem Signal & Flow is built for. Traffic without enquiries usually means something on the site is creating doubt or confusion before a visitor gets to your contact details. It might be the way the page is laid out, a call to action that isn't clear, or something as simple as missing trust signals. The audit finds the specific issues and tells you what to fix.
SEO tools check technical things like broken links, page speed, and missing meta descriptions. They don't look at your website the way a customer does. Signal & Flow looks at whether your value proposition is clear, whether your calls to action make sense, whether a first-time visitor would trust you enough to get in touch. It's the difference between checking a car's tyre pressure and asking whether someone would actually want to drive it.
No. The reports are written for business owners, not developers. Every finding is written in plain English, names the specific thing that needs changing, and explains why it matters to your customers. You don't need to know what UX stands for to act on the results.
For a single report, yes. There are no hidden fees, no subscription you accidentally sign up for, and no follow-up sales calls. If you want regular audits as your site evolves, there are monthly plans starting at £7. But if you just want to know what's wrong with your site right now, £2.99 gets you a full report in 30 seconds.
Web designers build sites. They don't always audit them for conversion. A well-designed site can still have a weak value proposition, a confusing customer journey, or calls to action that don't match what a visitor is actually thinking. The audit checks the things that determine whether visitors become customers, which is a different question from whether the site looks good.
