See exactly where your site is losing customers.
A clear, plain English report based on your real pages. Delivered in under 30 seconds.
Audit my websiteEnter any website address and tell us what type of page it is, or let the analysis decide. We handle the rest.
We crawl your pages and break down layout, messaging, and trust signals to understand how visitors experience them.
A plain English report lands in seconds. Every finding is specific, ranked by impact, and tells you exactly what to fix.
- People are visiting but nobody's getting in touch.
- You've made changes but nothing seems to move the needle.
- Your site looks fine to you, but something's clearly not working.
- You don't know if it's the headline, the layout, or the price.
- You can see the traffic in analytics but can't explain where it goes.
- The specific elements on your page that are losing visitors, and exactly why.
- The headline that isn't landing: named, explained, and with a specific improvement.
- Which trust signals are missing and precisely where to add them.
- Whether your CTA is too weak, too buried, or asking for the wrong thing.
- A prioritised list of fixes, ranked by the impact they'll have.
A full report, every time.
Every audit analyses six areas of your site. You always get the complete picture: nothing left out.
Different from every other website tool
Most tools give you technical scores. Signal & Flow tells you why visitors aren't becoming customers.
Every finding points to something real on your site, not vague advice that could apply to any site in any industry.
No jargon, no dev speak. Just clear explanations of what's wrong and what to do next.
The analysis uses proven UX frameworks, but instead of theory, you see exactly where your site is confusing, unclear, or losing trust.
A plumber's site and a solicitor's don't fail in the same way. The analysis adapts to your business, so the findings actually make sense.
Combine with User Perspective
Signal & Flow has two reports: the UX Audit reads your site's structure, messaging, and conversion signals. The User Perspective runs the same site through the eyes of three different buyer personas to show how real visitors experience it.
Run both on the same URL and you get an Executive Briefing: one prioritised action plan that pulls from both reports, flags where the audit and the personas agree, and tells you exactly what to fix first.
Run a UX audit on your site right now
Professional analysis. Specific findings. Results in 30 seconds. Single reports from £9. Credits never expire..
You will likely spot things you have never noticed. Your customers already have.