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Signal & Flow › How it works

A professional UX audit
for your small business.
Instantly.

The kind of analysis that previously cost £500–£2,000 from a specialist agency, delivered in under 30 seconds, in plain English, from £2.99.

Audit my website
yoursite.co.uk
65
Conversion
38
Trust
74
Clarity
55
UX
61
Your hero CTA is too vague. Visitors don't know what happens next
No pricing visible. Users can't self-qualify

Paste your URL

Enter any website address and choose your focus area: full audit, conversion, trust, mobile, messaging, or first impression

AI agents crawl your site

Signal & Flow extracts every meaningful signal (headlines, CTAs, trust markers, navigation, copy) and runs it through specialist UX frameworks

Read your report

A scored, structured report with specific findings for your actual pages, written in plain English for business owners, not developers

Analysis types

Six ways to look at your site

Run a full audit across everything, or focus on the dimension most relevant to your current challenge.

Full Audit
Complete analysis across usability, conversion, trust, and messaging. The full picture in one report.
Conversion
Focused on CTAs, friction points, and the psychological barriers stopping visitors from taking action
Trust & Credibility
Examines social proof, authority signals, and what's actively undermining visitor confidence
Mobile & Speed
Analyses the smartphone experience and page speed signals, critical when 60%+ of your traffic is mobile
Messaging & Clarity
Assesses how clearly your site communicates your value to someone who's never heard of you
First Impression
Focused on the critical above-the-fold experience: what a new visitor sees, reads, and feels in the first 5 seconds
30s average time to a full written report
£2.99 to try. No account required.
£500+ what a comparable agency audit costs
Why Signal & Flow

Different from every other website tool

Most tools give you technical scores. Signal & Flow tells you why visitors aren't becoming customers.

Specific, not generic

Every finding references a specific element on your actual pages: the exact headline that's unclear, the CTA that's too vague. Not generic advice that could apply to any site in any industry.

Business owner language

Reports are written for people who run businesses, not developers. No jargon. Every finding explains the business impact, not just the technical issue.

UX frameworks, not just metrics

Signal & Flow applies the same analytical frameworks a UX consultant would use: Nielsen's Heuristics, Fogg's Behaviour Model, and the LIFT Model. Automatically.

Works for any site type

Tradespeople, consultants, therapists, e-commerce, restaurants, clinics. The AI detects your site type and adjusts its analysis. A plumber's site gets different findings from a solicitor's.

Going further

Combine with User Perspective

Run the UX Audit and User Perspective on the same site and an Executive Briefing button appears. It triangulates structural findings against what simulated visitors actually noticed, flagging where both agree (high-confidence issues) and where they diverge. One prioritised action plan drawn from both perspectives. Uses 1 credit.

Run a UX audit on your site right now

Professional analysis. Specific findings. Results in 30 seconds. Try from £2.99 or subscribe from £7/mo.

Audit my website