See exactly how you stack up
against your competition.
Competitor Comparison runs a full UX and conversion audit on your site and a competitor's simultaneously, then delivers a scored head-to-head report showing where you win, where you lose, and the five changes that would close the gap fastest.
Compare My SiteSample output
A scored head-to-head on every dimension.
Your site
yourbusiness.co.uk
UX
70
Conversion
58
Trust
62
Messaging
74
Competitor
competitor.co.uk
UX
84 Winner
Conversion
71 Winner
Trust
78 Winner
Messaging
80 Winner
Report contents
Six sections. One clear picture.
Scores
Both sites scored 0–100 across UX, Conversion, Trust, and Messaging, displayed side by side with colour-coded bars showing who wins each dimension.
Overall Verdict
A named winner, a one-sentence summary of the decisive difference, and what it means for your competitive position in plain English.
Where You Win
Four specific areas where your site outperforms the competitor, with evidence from both audits so you know what to protect and promote.
Where They Win
Four specific areas where the competitor has the advantage and what the gap costs you. The honest picture most businesses never see.
Their Best Moves
Four specific things the competitor is doing well that you should study and consider adapting for your own site and audience.
Your Quick Wins
Five specific, achievable changes to make to your site right now, to close the gap where you're behind or extend your lead where you're ahead.
Use cases
When should you run it?
Before a redesign
Understand exactly what competitive ground you need to gain before briefing an agency, so your brief is specific rather than vague.
New competitor site
A competitor just relaunched. Find out whether they have overtaken you, in which dimensions, and what they got right.
Losing business
You know you're losing to a specific competitor but don't know why. This tells you exactly where the gap is and what's driving it.
As a benchmark
Run it now, make improvements, run it again in three months. A scored baseline that lets you measure real competitive progress over time.
Why not two separate audits?
Relative insight is what changes decisions.
Two separate audits
You know what's wrong with each site
Two separate audits tell you what is wrong with each site individually. A trust score of 62 means very little on its own.
You're left mentally reconciling two separate documents, trying to judge whether your weaknesses matter more than theirs, without the shared framework to do it objectively.
Competitor Comparison
You know what's wrong relative to each other
A trust score of 62 against a competitor's 78 tells you exactly how much ground you need to close and which specific elements are responsible for the gap.
The comparison agent also identifies patterns invisible in individual audits: things the competitor does consistently well, strategic advantages you may not be aware of, and the highest-leverage changes given your specific competitive dynamic.
2
credits per run
Two sites analysed simultaneously
60s
to full report
Both sites. Under one minute.
6
sections in every report
Scores, verdict, wins, losses, moves, quick wins
See where you stand against your competition
Two sites. One report. Results in under 60 seconds. 2 credits per run. Plans from £7/mo.
Compare My Site