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Signal & Flow › For Designers & Agencies

Walk into every client meeting knowing exactly what's wrong with their site.

Signal & Flow gives designers, consultants, and agencies a structured audit in under 30 seconds: before the pitch, during the project, or as part of what you deliver.

Try it on a client site
How professionals use it

Three moments where it changes things

The same tool, used differently depending on where you are in the project.

Before the pitch
Arrive with findings, not guesses
Run an audit on the prospect's site before your discovery call. Show up with a scored report that names specific problems: unclear messaging, weak CTAs, broken mobile experience. You're not selling a service; you're showing them what's already broken.
During the project
Objective evidence to back your recommendations
When clients push back, instinct isn't enough. A Signal & Flow audit gives you scored, structured findings to reference. Run one at the start to establish a baseline. Run one at the end to show what changed.
As a deliverable
Include it in what you hand over
Add the report to your handover pack. Use findings to structure a recommendations doc. Some agencies offer it as a standalone diagnostic before committing to a full scope. The report is emailed automatically, ready to share.
30s to a full written audit on any client site
£3 per report on Agency Pack XL
30 credits, never expire. No per-seat pricing
Who it's for

Solo designer to full studio

It doesn't matter whether you have five clients or fifty. If you get paid to improve other people's websites, it works for you.

  • Freelance web designers Run a pre-pitch audit to arrive at discovery calls with something concrete to show.
  • Independent consultants Structured findings to back up your recommendations without commissioning a full UX study.
  • Small marketing agencies Add site audits to your service offering without adding headcount or cost.
  • Web studios and digital teams Volume audits across multiple clients at under £1.30 per report, no contracts.
What you get

A structured report your clients can actually act on

Every finding references a specific element on the real page, not generic advice that could apply to any site in any industry.

Overall score and four sub-scores

A single 0-100 score plus separate scores for UX, Conversion, Trust, and Clarity. Gives clients an immediate sense of where the biggest problems are.

Specific findings with named elements

Six UX issues, four conversion blockers, four trust findings, four messaging findings. Each one points to something real on the site, not a general observation.

Five prioritised quick wins

Specific changes that can be made without a full redesign. Useful as a starting point for a client conversation or a project brief.

Full report emailed automatically

After every analysis, the complete report is sent to your email. Forward it to the client, include it in a pack, or use it as a reference during a call.

Agency Plan
£149
50 credits, never expire. Under £3 per report. No contracts, no per-seat pricing.
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Try Me
£9
One report on any client site. No account needed. See exactly what you get before committing.
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