The website audit your business actually needs.

What does a Signal & Flow analysis include?

Your analysis runs the full UX Audit Agent on your website. It crawls your homepage and up to four sub-pages, extracts every meaningful signal (headings, calls to action, trust signals, pricing language, navigation, images and copy) and produces a structured, scored report covering:

• Overall score: a single 0–100 score reflecting your site's UX and conversion health
• 4 sub-dimension scores: UX Issues, Conversion, Trust, and Clarity each scored separately
• 6 specific UX issues: each naming the exact element or pattern at fault, not generic advice
• 4 conversion blockers: the practical and psychological barriers stopping visitors from enquiring or buying
• 4 trust and credibility findings: what's building or destroying visitor confidence on your site
• 4 messaging and clarity findings: how clearly your site communicates your value to someone who's never heard of you
• 5 quick wins: specific improvements you can make immediately, without a full redesign

The full report is automatically emailed to you so you can share it with your web designer or developer as a clear, evidence-based brief.

Why isn't my website converting?

If your website gets visitors but not enquiries or sales, the problem is almost always one of five things, and they're rarely obvious from the inside:

• Unclear value proposition: visitors can't tell within 5 seconds what you do, who it's for, and why they should choose you over competitors
• Weak or missing calls to action: no clear next step, or a CTA so vague ("Contact Us") it gives visitors no reason to act now
• Lack of trust signals: no testimonials, no real photos, no credentials. Nothing that makes a stranger feel safe handing over their money or enquiry
• A broken mobile experience: over 60% of UK small business web traffic arrives on smartphones, but most sites were designed for desktop screens
• Friction in the path to contact: contact forms with too many fields, phone numbers buried in footers, pricing that's impossible to find

A Signal & Flow analysis identifies which of these is costing you the most, with a prioritised list of what to fix first.

How is this different from other website tools?

Most website tools give you technical scores: page speed, broken links, missing meta tags. These matter, but they don't explain why visitors aren't becoming customers. A fast site with a confusing value proposition still doesn't convert.

Signal & Flow analyses your website the way a UX consultant would. It examines whether your messaging is clear, whether visitors trust you, whether your calls to action are compelling, and whether the path from landing to enquiry is easy to follow. Every finding references a specific element on your actual pages, not generic advice that could apply to any site in any industry.

The kind of analysis that used to require a specialist agency, a two-week turnaround, and a £500–£2,000 invoice. Signal & Flow delivers it in under 30 seconds.

Who is Signal & Flow built for?

Signal & Flow is built for UK small business owners who have a website but aren't getting the enquiries, leads, or sales they expect from it. If you've invested in a site and it isn't performing, this tool was made for you.

It works for service businesses, tradespeople, consultants, therapists, coaches, e-commerce sellers, restaurants, clinics, salons, and anyone with a publicly accessible website. The AI detects your site type automatically and adjusts its analysis. A plumber's site gets different findings from a law firm's, even if both have the same underlying problems.

What does it cost?

The Try Me option is £2.99 for a single analysis — equivalent to a few minutes of agency time, but delivering a structured expert report. No account required.

If you want ongoing analysis, subscriptions start at £7/mo (Starter, 3 credits/month), with Growth at £19/mo (10 credits) and Agency at £39/mo (30 credits). Annual plans save around 30%. All plans include the full report emailed to you after every analysis.

The URL Structure Checker is free to use with your email address. No credits required.

What should I do with my report?

Start with the Quick Wins section: five specific changes you can make without a full redesign. Then work through the priority findings in order of impact. Share the report with your web developer or designer and ask them to address the findings that appear across multiple sections first. Those are the universal problems affecting every visitor to your site.

Run another analysis after making changes to track improvement over time. Different focus areas surface completely different findings. A Conversion audit and a Trust audit on the same site will produce different scores, different sections, and different quick wins.